Newark allies with Würth Elektronik in home appliances campaign

Everyday home appliance designs set to be further enhanced with a comprehensive range of new and extended components from Würth Elektronik.

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Newark has joined forces with Würth Elektronik (WE), Germany, one of the world's leading manufacturers of electronic and electromechanical components, to help design engineers further improve the connectivity and advanced feature sets of ordinary home appliances, without losing sight of the fundamental expectations for reliability, quiet operation and efficiency.

The “Home Appliances meet WE Components” campaign championed by Newark has introduced a range of meticulously crafted products tailored for design engineers’ needs. Everything from switches and film caps to fast connectors, wireless solutions, sensors, common mode chokes, and snap ferrites have been optimized for every facet of modern appliance design.

Newark Product Segment Leader for Würth Elektronik, Josh Ahern, said, “We rely on home appliances to keep our lives running smoothly. So much so that we often take them for granted, when in fact brewing our morning coffee and keeping our refrigerators chilled perform vital roles in our lives. However, as they become ever-more sophisticated, it is imperative that the components used to ensure their reliability as well as their expanding feature sets are developed with equally top-quality components. That’s why we are delighted to support WE’s campaign to inform and engage with the developers who are migrating our reliable household electronics to the next generation of usability and longevity.”

Simon Baumann, Coordinator International Engineering, White Goods at Würth Elektronik, concurs, “Most home appliances today contain a large number of electronic circuits. For example, motor control components, heating and cooling elements or user interfaces all have to work efficiently, reliably and be EMC compliant.

“However, they are becoming increasingly complex as consumers increasingly expect new and better features, without sacrificing quality and reliability. By using the high-quality and durable components of Würth Elektronik, the consumption of resources can be reduced while improving the performance and service life of the devices. The aim of our Home Appliances meet WE Components campaign is to ensure that development engineers know that our complete range of electronic components have been specifically developed to address their next-gen requirements.”

As home appliances get smarter, they still need to be dependable, quiet and affordable to run. That means that developers have a lot more to consider when they are working on new appliance designs, and features that not only offer more benefits, but remain in compliance with regulatory requirements. The partnership between Newark and WE facilitates the transition to exciting new home appliance designs and features.

“Home Appliances meet WE Components” is a concerted effort by WE and Newark to ensure that designers are fully aware that WE has produced carefully designed components made specifically for their requirements.

A wide range of WE components is now available from Farnell in EMEA, Newark in North America and element14 in APAC.


About us

Farnell Global is a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair.  From research and design through prototype to production, Farnell helps its customers access the products and services they need 24/7.  With more than 80 years of experience, 47 localized websites, and a dedicated team of over 3,500 employees, Farnell provides every component its customers need to build the technology of tomorrow.

Farnell Global trades as Farnell in Europe; Newark in North America; and element14 throughout Asia Pacific.  It also sells direct to consumers through its CPC business in the UK.

Farnell Global has been part of the established global technology distributor, Avnet (Nasdaq: AVT), since 2016. Today, this relationship allows the company to support its customers at every stage of the product life cycle, offering a truly unique distribution model, as well as expertise in end-to-end delivery and product design.

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